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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services) PDF




by Norazah Mohd Suki : Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services)

ISBN : #1522507469 | Date : 2016-07-22

Description :

PDF-187a5 | Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy.The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current resear… Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services)


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[Pub.78xGT] Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services) PDF | by Norazah Mohd Suki


Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services) by by Norazah Mohd Suki

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The Economy of Brands PDF




by J. Lindemann : The Economy of Brands

ISBN : #0230232507 | Date : 2010-05-07

Description :

PDF-134b1 | In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions…. The Economy of Brands


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Architectures for E-Business Systems: Building the Foundation for Tomorrow’s Success PDF




: Architectures for E-Business Systems: Building the Foundation for Tomorrow’s Success

ISBN : #0849311616 | Date : 2001-10-30

Description :

PDF-35a2b | As dot.com companies grapple with rigid market conditions and we keep hearing how the big technology players are being punished on Wall Street, it becomes easy to think of the Internet as a fad. The Internet frenzy may have subsided, but interest in the Internet as a business and marketing tool is still strong. It will continue to impact organizations and create opportunities. Sooner or later ever… Architectures for E-Business Systems: Building the Foundation for Tomorrow’s Success


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Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation (Business Books) PDF




by Joel Gurin : Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation (Business Books)

ISBN : #0071829776 | Date : 2014-01-07

Description :

PDF-d7a6c | What happens when Big Data is made open to YOU? Discover how Open Data can benefit you, your business, and your brand “Open Data Now is an instant classic―essential reading.” –Daniel Goleman, author of Emotional Intelligence and Focus What is Open Data? Open Data is the world’s greatest free resource–unprecedented access to thousands of databases–and it is one of the most revolutionar… Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation (Business Books)


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Marktorientierte UnternehmensfBChrung Reflexionen DenkanstB69Fe Perspektiven PDF 5c619a297

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Marktorientierte Unternehmensführung: Reflexionen ― Denkanstöße ― Perspektiven (German Edition) PDF




: Marktorientierte Unternehmensführung: Reflexionen ― Denkanstöße ― Perspektiven (German Edition)

ISBN : #3663015815 | Date : 2013-06-27

Description :

PDF-76139 | “Der vorliegende Band ist Heribert Meffert zum sechzigsten Geburtstag gewidmet – herausgegeben von seinen Schülern Manfred Bruhn und Hartwig Steffenhagen. {…} Die Palette der behandelten Themen ist beeindruckend, sie entspricht der Breite des Marketingverständnisses Heribert Mefferts. {…} Dem Leser wird ein umfassendes Bild von zahlreichen aktuellen Entwicklungen und Denkrichtungen des Marke… Marktorientierte Unternehmensführung: Reflexionen ― Denkanstöße ― Perspektiven (German Edition)


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Handbook Research Interaction Technologies Collaboration PDF B4611cb41

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Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends (2 Vols.) PDF




by Tatyana Dumova : Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends (2 Vols.)

ISBN : #1605663689 | Date : 2009-07-02

Description :

PDF-63762 | The rapid increase of Internet-based social networking sites has brought attention to the social software phenomenon and significantly influenced the way people interact with each other, acquire information, entertain, and learn. “”The Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends”” explores the origin, structure, purpose, and function of s… Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends (2 Vols.)


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Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends (2 Vols.) by by Tatyana Dumova

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Information Communication Technologies Tourism 2016 PDF 3aa511309

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Information and Communication Technologies in Tourism 2016: Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016 PDF




: Information and Communication Technologies in Tourism 2016: Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016

ISBN : #3319282301 | Date : 2016-02-23

Description :

PDF-bdf80 | The papers presented in this volume advance the state-of-the-art research on digital marketing and social media, mobile computing and responsive web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment and sharing economy. This book covers the most significant areas contributed by pr… Information and Communication Technologies in Tourism 2016: Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016


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Asian Perspectives Development Public Relations PDF 18f5b65ff

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Asian Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations) PDF




: Asian Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)

ISBN : #1137398132 | Date : 2014-04-24

Description :

PDF-223fa | The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia…. Asian Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)


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Marketing Strategy Competitive Positioning 4th PDF 9aa058b3e

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by Graham Hooley : Marketing Strategy and Competitive Positioning (4th Edition)

ISBN : #0273706977 | Date : 2008-02-07

Description :

PDF-c8d06 | Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised…. Marketing Strategy and Competitive Positioning (4th Edition)


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Marketing Strategy and Competitive Positioning (4th Edition) by by Graham Hooley

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Neuronale Netze Fuzzy Logik Neuprodukt Erfolgsfaktorenforschung German PDF 2c58db2ad

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: Neuronale Netze und Fuzzy-Logik in der Neuprodukt-Erfolgsfaktorenforschung (German Edition)

ISBN : #382446960X | Date : 2012-07-10

Description :

PDF-2592b | Die Autorin entwickelt und überprüft neue vielversprechende Methoden, die mit größerer Sicherheit als bisher eindeutige Erfolgsfaktoren neuer Produkte identifizieren sollen…. Neuronale Netze und Fuzzy-Logik in der Neuprodukt-Erfolgsfaktorenforschung (German Edition)


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